Featured Work

Marketing plan

Emily Kogan – High achieving co-op student

Developing a comprehensive marketing plan for Flying Monkeys

This project focuses on developing a comprehensive marketing plan for Flying Monkeys, a popular bar and brewery in Barrie, Ontario, to open a new restaurant location.

The project includes:

• A thorough situation analysis and strategy development
  • Including market research
  • Internal analysis
  • SWOT analysis
  • Competitive advantage
  • Mission statement
  • Target markets.

It also encompasses:

• Marketing objectives
• Growth strategy
• Product description
• Strategy
  • Pricing strategy
  • Distribution strategy
  • Promotion strategy
• Team “pitch” of the marketing plan.

Extensive research and analysis:

Through extensive research and analysis, this project identifies:

• The business/product/service
• Explains why it is needed in the market
• Identifies the target customers
• Describes the current company situation.

The project also includes:

• Detailed analysis of the internal and external factors influencing the business
• Strategy for growth and competitive advantage.
• Product description and branding
• Pricing strategy
• Distribution channels
• Promotional calendar.

With a focus on real-world business practices, this project showcases my creativity, critical thinking, and strategic planning skills as I present a comprehensive business idea that addresses the potential for expansion and growth in the food and beverage. This project was split in to four submissions so please feel free to download and review my completed project PDF for a comprehensive overview of my work. Thank you for visiting my portfolio!

Download project files here:
Business & Idea
Situation Analysis & Strategy
Product & Price
Distribution & Promotion

Client Pitch

Emily Kogan – High achieving co-op student

Preparing a two minute live pitch

In this client pitch project, my partner and I were tasked with preparing a two minute live pitch to convince a potential client, Mr. Stephen Staples from Georgian College, to purchase office stationery from our company, Total Office Supplies.

Our pitch incorporated:

• Strategic elements such as:
  • Grabbers
  • Principle of three
  • Kickers
  • Effective timing to make a memorable impression

We focused on:

• Clear and audible voice quality
• Professional body language
• Polished appearance to deliver a flawless pitch

Our goal was to highlight the unique value and benefits of choosing Total Office Supplies as the preferred supplier for office stationery. Check out the attached PDF for our completed pitch presentation and witness our skills in action. 

Download project file here:
Client Pitch

Psychology Research & Video Assignment

  Emily Kogan – High achieving co-op student

Developed a research topic and presented my findings in a 15 minute video

In this research and video assignment, I developed a research question, what is the relationship between emotional intelligence and career success?

My research incorporated:

• Strategic elements such as:
  • Find 2 academically valid articles
  • Summarize the articles and write a script
  • Respond to the articles and present my findings
  • Created a 10-15 minute screencast video
    

I focused on:

• Clear and audible voice quality
• Connecting the content to personal/professional growth and development
• Polished appearance to deliver a flawless presentation

My goal was to create a research question and present my findings through a recorded PowerPoint presentation. While keeping my resources at the forefront and not my opinion. Check out my attached PDF for my research script and a link to my video presentation.

Download project files here:
Psychology Script
Video Link

Marketing Fact:
Colour increases brand recognition by up to 80%